NZ Trade & Enterprise
Our project with Craig resulted somewhat from a previous project we completed for NZ Trade & Enterprise, to bring the Geospatial sector story to life. The imagery used in this picture triggered ideas for how the NZTA ISSP Big Picture could be told, as above.
“I had been working with the geospatial sector in New Zealand to raise its profile and to develop better understanding of how the sector could benefit the New Zealand economy and more specifically articulate the need and value of a national Spatial Data Infrastructure (SDI) – a set of standards for data quality, access and use.
Retaining Motive8 to create a pictorial image of an SDI for New Zealand within the context of the geospatial sector achieved far more than our initial basic objectives. Providing a pictorial image that allowed common understanding was definitely fully effective as an end result, but in fact the much greater value was achieved in going through the process of ‘building’ the picture.
Motive8 became the catalyst by which government and local government officials and management, Land Information New Zealand (LINZ) staff and management, commercial companies and the embryonic industry body SIBA started to realise they had common interests and agreement across many aspects of the SDI debate. All parties were involved in developing an image, and achieved universal agreement that the pictorial representation demonstrated the reality of where we were and where we needed to go to as a strategic direction. The exercise itself promoted debate and dialogue in what had been a pretty divisive environment and certainly helped develop a much more constructive relationship between industry and government in the geospatial sector. ”
– Gordon Stevenson, ICT Sector Manager at New Zealand Trade and Enterprise